Improving the Sustainability of Clover Leaf Canned Tuna

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Clover Leaf Canned Tuna

 
Clover Leaf is dedicated to producing premium quality tuna products for consumers and their families. The continued production of these quality products has led to Clover Leaf becoming a leader in the industry and a trusted brand for many families.
 
Clover Leaf understands the importance of maintaining high levels of quality as well as the need to adopt and develop strong sustainability practices. These sustainability practices are necessary to ensure that tuna stocks remain strong for future generations.
 
Is it possible for a company such as Clover Leaf to really achieve sustainability goals? Some people have difficulty associating sustainable practices with corporations, but Clover Leaf cares and continues to work diligently to change this perception.
 

Sustainable Fishing Practices

 
Clover Leaf has adopted the following sustainable fishing policies (The Clover Leaf Seafoods Family, 2014a) in order to ensure the long term prosperity of tuna stocks as well as the health of our oceans:
  • Sourcing from fisheries where overfishing it not occurring, the fishery is not currently overfished, and there are sustainability efforts currently underway. Clover Leaf will also work with fisheries that do not have sustainability measures in place to help them achieve sustainability standards.
  • Maintaining transparency for the majority of products from the ocean to plate – this includes knowing where the fish was caught, who caught it and how it was processed.
  • Working to eradicate the impact of IUU (illegal, unreported and unregulated) fishing by only using legally caught seafood from vessels regulated by a Regional Fisheries Management Organization (RFMO).
  • Working with the International Seafood Sustainability Foundation (ISSF) to improve fishing practices using science-based initiatives.
  • Taking further steps to conserve and protect the health of marine ecosystems.
Clover Leaf is a founding member of the ISSF. The ISSF is a global foundation that was created to focus on improving tuna sustainability by uniting representatives from the tuna industry, World Wildlife Fund (WWF), the world’s leading conservation organization, and prominent scientists. The ISSF is dedicated to producing scientific, practical solutions to the important sustainability challenges that face the industry.  This includes assessing different fishing methods and finding practical ways to significantly reduce bycatch such as the implementation of non-entangling nets by fishermen (The Clover Leaf Seafoods Family, 2014b).
 
The ISSF also monitors the unique status of each of the 23 different tuna stocks  (ISSF, 2014) in order to determine which stocks are strong and which stocks require conservation efforts in order to promote stock recovery.
 

Achieving True Sustainability

 
Clover Leaf understands that true sustainability goes beyond protecting the ocean and marine life; true sustainability also includes taking measures to reduce the carbon footprint on land as well.
 
Packaging is an area where Clover Leaf has made great improvements to reduce environmental impact. Product packaging has been reduced where possible to ensure that the products are easier to transport. This allows the products to ship more efficiently and reduces the number of trucks needed for transportation. Recycled materials are also used for packaging wherever possible.
 
In addition to the changes that have been made for packaging the products, Clover Leaf has also set targets that will lead to decreased energy and water needs at production facilities  (The Clover Leaf Seafoods Family, 2014c).
 
True sustainability is not something that can be achieved overnight, but Clover Leaf is taking the steps necessary to improve sustainability across all platforms. These measures are vital to ensure future generations are able to enjoy the taste and health benefits of Clover Leaf canned tuna.

Works Cited

ISSF. (2014, September). http://iss-foundation.org/status-of-the-stocks/ . Retrieved October 1, 2014, from Status of the Stocks: http://iss-foundation.org/status-of-the-stocks/

The Clover Leaf Seafoods Family. (2014a). Sustaining Fisheries. Retrieved October 16, 2014, from Clover Leaf: http://www.cloverleaf.ca/en/sustaining-fisheries-0

The Clover Leaf Seafoods Family. (2014b). FAQ - How much bycatch is caugh using FADs. Retrieved October 1, 2014, from Clover Leaf: http://www.cloverleaf.ca/en/faq/sustainability

The Clover Leaf Seafoods Family. (2014c). FAQ - What steps is Clover Leaf taking to ensure sustainability in areas other than fishing? Retrieved October 1, 2014, from Clover Leaf: http://www.cloverleaf.ca/en/faq/sustainability

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