Clover Leaf Canned Tuna
Clover Leaf is dedicated to
producing premium quality tuna products for consumers and their families. The continued
production of these quality products has led to Clover Leaf becoming a leader
in the industry and a trusted brand for many families.
Clover Leaf understands the
importance of maintaining high levels of quality as well as the need to adopt
and develop strong sustainability practices. These sustainability practices are
necessary to ensure that tuna stocks remain strong for future generations.
Is it possible for a company such as Clover Leaf to really achieve
sustainability goals? Some people have difficulty associating sustainable
practices with corporations, but Clover Leaf cares and continues to work
diligently to change this perception.
Sustainable Fishing Practices
Clover Leaf has adopted the following sustainable fishing policies (The Clover Leaf Seafoods Family, 2014a) in order to ensure the long term prosperity of tuna stocks as well as the health of our oceans:
- Sourcing from fisheries where overfishing it not
occurring, the fishery is not currently overfished, and there are sustainability
efforts currently underway. Clover Leaf will also work with fisheries that do
not have sustainability measures in place to help them achieve sustainability
- Maintaining transparency for the majority of
products from the ocean to plate – this includes knowing where the fish was
caught, who caught it and how it was processed.
- Working to eradicate the impact of IUU (illegal,
unreported and unregulated) fishing by only using legally caught seafood from
vessels regulated by a Regional Fisheries Management Organization (RFMO).
- Working with the International Seafood
Sustainability Foundation (ISSF) to improve fishing practices using
- Taking further steps to conserve and protect the
health of marine ecosystems.
Clover Leaf is a founding member
of the ISSF. The ISSF is a global foundation that was created to focus on
improving tuna sustainability by uniting representatives from the tuna
industry, World Wildlife Fund (WWF), the world’s leading conservation
organization, and prominent scientists. The ISSF is dedicated to producing scientific,
practical solutions to the important sustainability challenges that face the
industry. This includes assessing
different fishing methods and finding practical ways to significantly reduce
bycatch such as the implementation of non-entangling nets by fishermen
(The Clover Leaf Seafoods Family, 2014b)
The ISSF also monitors the unique status of each of the 23
different tuna stocks
(ISSF, 2014) in order to
determine which stocks are strong and which stocks require conservation efforts
in order to promote stock recovery.
Achieving True Sustainability
Clover Leaf understands that
true sustainability goes beyond protecting the ocean and marine life; true
sustainability also includes taking measures to reduce the carbon footprint on
land as well.
Packaging is an area where
Clover Leaf has made great improvements to reduce environmental impact. Product
packaging has been reduced where possible to ensure that the products are
easier to transport. This allows the products to ship more efficiently and
reduces the number of trucks needed for transportation. Recycled materials are
also used for packaging wherever possible.
In addition to the changes that
have been made for packaging the products, Clover Leaf has also set targets
that will lead to decreased energy and water needs at production facilities
Leaf Seafoods Family, 2014c).
True sustainability is not something that can be achieved overnight,
but Clover Leaf is taking the steps necessary to improve sustainability across
all platforms. These measures are vital to ensure future generations are able
to enjoy the taste and health benefits of Clover Leaf canned tuna.